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SEO + Education for Family Photographers

Starting a photography business?

Whether you’re just starting out or have been in it for a bit, you’ve probably realised that running a photography business involves a lot more than taking pictures. The business side of things matters just as much. This work should be joyful (it really is a fun job!), but for that to happen, it also needs to be sustainable, and it can get overwhelming and all-consuming very fast.

Hey, I’m Bec. I’ve been running a photography business for 15 years. I definitely didn’t get everything right early on, but I’ve got things running pretty smoothly now.

I’m a logically minded creative with a background in Communication Design, which means I actually enjoy the parts most photographers dread: SEO, website strategy, and the so-called boring admin stuff. I also have three kids, an ever-growing stack of books, and a life I’d like to keep living, so I understand the value of running a business that doesn’t consume you.

I offer SEO guidance, mentoring sessions, and website strategy to help you build a business that actually works with your life.

1:1 Mentoring

Sometimes you need to talk it out with someone who gets it. My mentoring sessions are tailored to you, whether you’re stuck on pricing, navigating client communication, refining your workflow, or just need a sounding board.

There is so much we could Talk about…

  • Setting up a photography business properly – contracts, ABN etc
  • Business tools – CRMs, gallery delivery, software, workflows
  • Photography gear – cameras, lenses, what do you actually need, $0 hacks
  • Client management – Client communication, when to say no
  • Photoshoots – Client experience, working with kids, reluctant clients, timelines, locations and light, photographing large groups…
  • Editing – tricky lighting, consistency, batching, useful AI tools
  • Positioning – your brand, your pricing
  • Online presence – social media, e-marketing, SEO
  • Websites – SEO for photographers, copy, positioning and design
  • Forward thinking – embracing AI and new tech in a healthy way
  • Work/Life Balance – Parenting and work
  • Portfolio feedback
  • Building Confidence – being an introverted photographer, being a neurodivergent photographer
  • Community and Inspiration – How to find friends in this industry, and creative slumps
  • Ethics – Running a more ethical business and thinking about the role of photography in the world

“Mentoring with Bec was like chatting to an old friend, like someone who just gets your business and how you want to do it, but will happily guide you towards things you can change in order to make it better. It was so refreshing to speak to someone that wasn’t just about making loads of money or being an ‘artist’ but has a realistic view on doing this as a job and serving our clients in a way that gives them exactly what they need and keeps them coming back. This can be a bit of a lonely job sometimes so it was great to feel like I had someone in my corner. Off to take action on my list now, thanks Bec!”

Heidi Talic Photography
a family of four and parents are teaching their kids how to play basketball in their backyard in Melbourne
a young boy sits on a macrame swing near his smiling parents on a back garden step during a family photography session
a photograph of a melbourne family - amy oliver photographer

1:1 Mentoring for family photographers

An open chat about whatever you like to do with your photography business. Perfect for photographers getting started in the industry or some motivation if you’re a bit stuck and need new ideas.

Fill out a questionnaire so I can prepare for our conversation to help us make the most out of our time. Then we have a one-hour video call recorded for your later reference.

$350 – One-hour video call and optional add-on follow-up call $150.

OR $450 in person chat available weekday mornings 30min from 3138.

book a call

Website Review and SEO for family photographers

Website a little tired? Want some extra eyes before you do a refresh? Let me do a deep dive on your website. I’ll offer you recommendations, improvements and optimisation for your SEO.

  • Questionnaire to help me understand more about your business
  • Deep dive review of your website
  • A recorded video call
  • Action items and tips to help move things forward
  • Two weeks of follow-up support

$650 with an optional follow-up call within 3 months once you’ve made changes, $150.

review my website

Watch how I work with clients – a family or newborn session

Want to see how I work? Watch me photograph a session and sit down with me after for a follow-up discussion and questions.

Please enquire for availability.

$1200 – Watch me work – come along to a session with a family or newborn with a follow-up discussion so you can pick my brains further.

$550 – Optional add-on, watch how I cull, edit and deliver a session.

show me how

More eyes on your work and more photography bookings, the answer is SEO and AIO

When I finally gave SEO the attention it deserved, everything changed. I started making strategic tweaks to my website during a tricky personal year when I was stuck home with a sick kid, and within three months, I was ranking #1 on Google for my target keywords and had my most profitable year in business ever. The biggest gift was that I finally wasn’t hustling so hard.

Now I help other photographers do the same. You can only get so far asking ChatGPT for SEO tips (I know this because a photographer friend told me she had decided to do this and was still shocked when I asked her about something crucial it hadn’t covered). The tech is techy, the jargon is jargony, and most advice is way too generic. I’ll help you sort your SEO without the overwhelm and in a way that actually makes sense for photographers.

Up-level your website

“I recently had the privilege of tapping Bec’s business brain and learning SEO from her. She has a way of making what is seemingly complex accessible and simple through her years of experience in the field – SEO no longer seems like a beast to avoid. Truly appreciate the ease of conversation and her honesty and advice throughout, no-fuss and down to earth which is perfect for me. Thanks Bec!”

Trish – Tea Lily Photography

“I cannot recommend Bec highly enough! As someone who is a long-time fan of Bec’s work, I reached out for a mentoring session to help with my own photography career, and it was well worth it. Bec was so lovely and open and gave such clear advice, and made all the information really accessible (which is what I need for my ADHD brain). It is clear that she really cares about supporting new photographers and gave really solid information about the business side of things, which is hard to figure out on your own! If you are starting your own photography journey, talk to Bec. She’s got you.”

Alanna Penna Photography

Families at home are my fav. #melbournefamilyphoto Families at home are my fav. #melbournefamilyphotographer
I’m changing how my email works. (Not that I’m ter I’m changing how my email works. (Not that I’m terribly good at sending emails!) but I would prefer you only receive the things you’re interested in. 

You can join up at the link in profile (click the plus button in profile and use the join up link) OR I’ve currently put the link in stories for you to easily click.

Or go here: https://becmatheson.myflodesk.com/sign-up-bec
A post of earnest cuddles. 🥰 www.becmatheson.com A post of earnest cuddles. 🥰 

www.becmatheson.com bookings open for Summer reach out for an easy booking calendar 🗓️
CLOSED. Would you like your child to be a part of CLOSED.

Would you like your child to be a part of a kids clothing photoshoot? A fun afternoon and beautiful photos for your time! 

We are looking for:
3x babies 00-1 (MUST be sitting)
3-4 Toddlers size 2-3

To apply you need to fill out the expression of interest form which you can find at the link in my bio or copy paste this: https://forms.gle/F69hSdA9Aoe7qDRv7

DO NOT MESSAGE me to apply. I cannot track these. 

Brand will choose which mix of kids they’re after :) 

Mont Albert location, Nov 9th (afternoon). 

Share with your friends with kiddos.
And I photographed this beautiful session recently And I photographed this beautiful session recently for Anie who is launching @alieoau soon - offering very cute, high quality baby clothes perfect for everyday and for gifting. Her family background is in textiles and she was talking me through how some of their early samples didn’t cut it with the print making the fabric feel wrong so they revisited a different process and now they are super soft!
Itinerary. Last Japan post here. Some touristy t Itinerary. Last Japan post here. 

Some touristy things, some coffee things, some stationery shopping, food for someone not wildly into seafood. Lots of walking. Around about a 10k budget from Australia (went a bit over- spent far less on food than expected and maybe a bit more on shopping 😅) I would say we mixed in a few more expensive experiences with a fairly budget trip. 

Note some of these things you should check dates on as not always open eg Toji Flea Market. And you need to book ahead for a few of the experience type things. No kids allowed in Saihoji Moss Garden (such an incredible place) 

Expect 20k steps - a few days we tipped 30k but we chose to do some legs via walking because backstreets were so interesting (if you’re pooped get a cab)

We flew Qantas (again not cheapest but direct flight and I didn’t want to mess with delays as our trip was short)
Ubigi for eSIMs
Suica Card on Wallet
Pre booked Shinkansen and Romance train
Expedia for accomodation bookings 
Tabecheck or direct for bookings for some food 

Enjoy! 
(We got our flights before oil prices sent them skyward…) 

Only thing we missed that I really wanted to get to was the Pampas Grass Fields

Only surprise letdown was Fushimi Inari (I know I know 👀) but it was full of other tourists even at 7am

I would return to: Wife and Husband, Saihoji Moss Garden, Gyoza Enen, Kichijoji area in a heartbeat (but mostly everything).

Underrated online but we’re great: Edo architecture museum and bikes through Showa Kinen Park - so fun! 

Fav shop: Loft 😅
Some recent images for @cicely.the.store featuri Some recent images for @cicely.the.store 

featuring clothes from  @_zoekratzmann @kinga_csilla @palm.noosa @alemais.official @featherandnoise @cartelandwillow @lollyslaundry and @freepeople and food from @natures_cakes and @kitchenandbutcher and flowers from @shortacrefarm

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I acknowledge the Wurundjeri people of the Kulin Nation as the Traditional owners of the land on which I create.

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Bec Matheson is a Melbourne family photographer creating relaxed, natural photos for families across Melbourne and Victoria.

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Images, text and products © 2026 Bec Matheson Photography

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