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SEO + Education for Family Photographers

Starting a photography business?

Whether you’re just starting out or have been in it for a bit, you’ve probably realised that running a photography business involves a lot more than taking pictures. The business side of things matters just as much. This work should be joyful (it really is a fun job!), but for that to happen, it also needs to be sustainable, and it can get overwhelming and all-consuming very fast.

Hey, I’m Bec. I’ve been running a photography business for 15 years. I definitely didn’t get everything right early on, but I’ve got things running pretty smoothly now.

I’m a logically minded creative with a background in Communication Design, which means I actually enjoy the parts most photographers dread: SEO, website strategy, and the so-called boring admin stuff. I also have three kids, an ever-growing stack of books, and a life I’d like to keep living, so I understand the value of running a business that doesn’t consume you.

I offer SEO guidance, mentoring sessions, and website strategy to help you build a business that actually works with your life.

1:1 Mentoring

Sometimes you need to talk it out with someone who gets it. My mentoring sessions are tailored to you, whether you’re stuck on pricing, navigating client communication, refining your workflow, or just need a sounding board.

There is so much we could Talk about…

  • Setting up a photography business properly – contracts, ABN etc
  • Business tools – CRMs, gallery delivery, software, workflows
  • Photography gear – cameras, lenses, what do you actually need, $0 hacks
  • Client management – Client communication, when to say no
  • Photoshoots – Client experience, working with kids, reluctant clients, timelines, locations and light, photographing large groups…
  • Editing – tricky lighting, consistency, batching, useful AI tools
  • Positioning – your brand, your pricing
  • Online presence – social media, e-marketing, SEO
  • Websites – SEO for photographers, copy, positioning and design
  • Forward thinking – embracing AI and new tech in a healthy way
  • Work/Life Balance – Parenting and work
  • Portfolio feedback
  • Building Confidence – being an introverted photographer, being a neurodivergent photographer
  • Community and Inspiration – How to find friends in this industry, and creative slumps
  • Ethics – Running a more ethical business and thinking about the role of photography in the world

“Mentoring with Bec was like chatting to an old friend, like someone who just gets your business and how you want to do it, but will happily guide you towards things you can change in order to make it better. It was so refreshing to speak to someone that wasn’t just about making loads of money or being an ‘artist’ but has a realistic view on doing this as a job and serving our clients in a way that gives them exactly what they need and keeps them coming back. This can be a bit of a lonely job sometimes so it was great to feel like I had someone in my corner. Off to take action on my list now, thanks Bec!”

Heidi Talic Photography
a family of four and parents are teaching their kids how to play basketball in their backyard in Melbourne
a young boy sits on a macrame swing near his smiling parents on a back garden step during a family photography session
a photograph of a melbourne family - amy oliver photographer

1:1 Mentoring for family photographers

An open chat about whatever you like to do with your photography business. Perfect for photographers getting started in the industry or some motivation if you’re a bit stuck and need new ideas.

Fill out a questionnaire so I can prepare for our conversation to help us make the most out of our time. Then we have a one-hour video call recorded for your later reference.

$350 – One-hour video call and optional add-on follow-up call $150.

OR $450 in person chat available weekday mornings 30min from 3138.

book a call

Website Review and SEO for family photographers

Website a little tired? Want some extra eyes before you do a refresh? Let me do a deep dive on your website. I’ll offer you recommendations, improvements and optimisation for your SEO.

  • Questionnaire to help me understand more about your business
  • Deep dive review of your website
  • A recorded video call
  • Action items and tips to help move things forward
  • Two weeks of follow-up support

$650 with an optional follow-up call within 3 months once you’ve made changes, $150.

review my website

Watch how I work with clients – a family or newborn session

Want to see how I work? Watch me photograph a session and sit down with me after for a follow-up discussion and questions.

Please enquire for availability.

$1200 – Watch me work – come along to a session with a family or newborn with a follow-up discussion so you can pick my brains further.

$550 – Optional add-on, watch how I cull, edit and deliver a session.

show me how

More eyes on your work and more photography bookings, the answer is SEO and AIO

When I finally gave SEO the attention it deserved, everything changed. I started making strategic tweaks to my website during a tricky personal year when I was stuck home with a sick kid, and within three months, I was ranking #1 on Google for my target keywords and had my most profitable year in business ever. The biggest gift was that I finally wasn’t hustling so hard.

Now I help other photographers do the same. You can only get so far asking ChatGPT for SEO tips (I know this because a photographer friend told me she had decided to do this and was still shocked when I asked her about something crucial it hadn’t covered). The tech is techy, the jargon is jargony, and most advice is way too generic. I’ll help you sort your SEO without the overwhelm and in a way that actually makes sense for photographers.

Up-level your website

“I recently had the privilege of tapping Bec’s business brain and learning SEO from her. She has a way of making what is seemingly complex accessible and simple through her years of experience in the field – SEO no longer seems like a beast to avoid. Truly appreciate the ease of conversation and her honesty and advice throughout, no-fuss and down to earth which is perfect for me. Thanks Bec!”

Trish – Tea Lily Photography

“I cannot recommend Bec highly enough! As someone who is a long-time fan of Bec’s work, I reached out for a mentoring session to help with my own photography career, and it was well worth it. Bec was so lovely and open and gave such clear advice, and made all the information really accessible (which is what I need for my ADHD brain). It is clear that she really cares about supporting new photographers and gave really solid information about the business side of things, which is hard to figure out on your own! If you are starting your own photography journey, talk to Bec. She’s got you.”

Alanna Penna Photography

This morning my six year old could not find her be This morning my six year old could not find her beloved mini photo album (which she needed for “star of the week” to show her classmates)… it’s bright red, so 🤷‍♀️ I had to dig in some of the loose photos I have printed so she had something - apparently I haven’t done that for a while as most of them did not include her (the youngest) 🤣 better print some more photos. I love albums but it can be helpful to have single images around for times like this haha. It also made me want to make a good old school slip in album for each of my girls… stay tuned.
Love a bushland session! For families wanting to b Love a bushland session! For families wanting to book and need an easy way to find a date please reach out and I’ll send you through my availability calendar which goes all the way through to January. I also have a pretty nifty location suggestion system that gives you a great big visual list of spots across Melbourne.
Happy four years guys! Some weddings stick with yo Happy four years guys! Some weddings stick with you. It was joy and chaos (and really rather a lot of people in a smallish space - I spent much of it as a short person squeezing in between people with camera up over my head) this wedding had the most amazing joyus peopley happy vibe. They threw a first birthday into the mix. Had no dedicated portrait session. Great food. Done deliberately well without crazy fuss. So good.

Remembering details to link is a smidge tricky without pulling up the old job but it was @zenalythgo.celebrant @mali_bakes and the job came via the generous @sppsimonpickeringphotography who has a knack for sending great clients my way 😆 thanks Simon!! 

@tammylee.tv 👏🏻
I just need an excuse to play the song… 🎶 kids doi I just need an excuse to play the song… 🎶 kids doing amazing kid things. #easternrosellas #aussiekids @joelbp
This is what a gallery delivery looks like! (Gotta This is what a gallery delivery looks like! (Gotta try this little feature my gallery automatically makes 🤣) @lisa_kerr_art
The beautiful @lisa_kerr_art in her studio. What a The beautiful @lisa_kerr_art in her studio. What a space!
It’s much more interesting to pay attention real m It’s much more interesting to pay attention real moments then to try and craft a “perfect” image.

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I acknowledge the Wurundjeri people of the Kulin Nation as the Traditional owners of the land on which I create.

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Bec Matheson is a Melbourne family photographer creating relaxed, natural photos for families across Melbourne and Victoria.

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Images, text and products © 2026 Bec Matheson Photography

SPring + Summer family and newborn photography sessions now booking!

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  • About Bec
  • BOOK HERE
  • Newborn Photography
  • Family Photography
  • Wedding Photography
  • Corporate Photography
    • Portrait Photography Melbourne
  • Shop
  • Reviews
  • Inclusion + Diversity
  • Blog + Guides
  • Photographer Education
  • Join Mailing List
  • Mini Sessions Melbourne